Date of Degree

2025

Degree Name

Ed.D. (Doctor of Education)

Department

Department of Counseling and Higher Education (CAHE)

Director

Nyunt, Gudrun

Committee Members

Wesener-Michael, Kelly; Hutchings, Quortne

Keywords

Campus policing, Community policing, Social media engagement, Campus safety, Student trust, Trauma-informed practice, Higher education

Abstract

Campus police increasingly rely on social media to reach students, yet little is known about how these efforts influence trust, collaboration, and perceptions of safety. This qualitative case study examined how one public research university’s police department uses social media to support community-policing goals. Data came from student interviews, departmental policy analysis, and a review of social media content.

Findings showed three central patterns. First, top-down, compliance-oriented messaging limited connection and failed to meet students’ expectations for open, two-way communication. Second, consistent and authentic engagement, online and in person, helped build shared responsibility and strengthened trust in campus safety efforts. Third, uneven awareness of trauma-informed and equity-focused practices shaped mixed perceptions of care and inclusion.

Together, these findings suggest that effective digital communication in campus policing must move beyond information delivery toward dialogue that values student voice and humanizes police presence. The study offers practical guidance for higher-education leaders and campus safety professionals seeking to align digital outreach with community-policing principles and student-centered engagement.

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses and dissertations are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors, unless otherwise indicated.

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