Publication Date
5-2-2019
Document Type
Other
First Advisor
Vazquez, Laura
Degree Name
B.S. (Bachelor of Science)
Legacy Department
Department of Communication
Abstract
In an ever-changing world, it is important to be flexible and adjust to modern technology. Reality Bytes Film Festival had fallen behind in marketing due to a lack of presence on social media. During the Spring semester, students in COMS 493 at Northern Illinois University plan and execute the 3-day film festival, Reality Bytes. Technology has evolved since Reality Bytes original creation in 2001. To become more modern and competitive, Reality Bytes worked to have the largest social media presence that it has ever had in its history. Through use of Facebook, Instagram, and Twitter, Reality Bytes was able to appeal to a larger audience and spark more engagement throughout the community.
Recommended Citation
McLaughlin, Megan C., "Marketing and Modernizing Reality Bytes Film Festival" (2019). Honors Capstones. 767.
https://huskiecommons.lib.niu.edu/studentengagement-honorscapstones/767
Extent
21 pages
Language
eng
Publisher
Northern Illinois University
Rights Statement
In Copyright
Rights Statement 2
NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.
Media Type
Image||Text
