B.A. (Bachelor of Arts)
Department of Communication
This paper aims to fill in the holes in research already conducted by collecting information regarding consumers behavior in consuming news as well as compiling information on how news organization are approaching their web presence. A survey conducted via SurveyMonkey.com polling 73 subjects on how they consume news. Phone interviews were also conducted with five news professionals working in the online news industry. Data suggests that online is continuing to grow as the primary method of news consumption. This data is aligned with previously done surveys. Additionally, the interviews showed a clear pattern that news organizations are catering their content to their user. As behaviors and interest change, these organizations are adapting and innovating the news process.
Sabbah, Jessica, "Inside Look Into How A Newspaper Is Successful Online" (2011). Honors Capstones. 677.
Northern Illinois University
Rights Statement 2
NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.