Publication Date

1-1-2011

Document Type

Dissertation/Thesis

First Advisor

Cornish, Sabryna

Degree Name

B.A. (Bachelor of Arts)

Legacy Department

Department of Communication

Abstract

This paper aims to fill in the holes in research already conducted by collecting information regarding consumers behavior in consuming news as well as compiling information on how news organization are approaching their web presence. A survey conducted via SurveyMonkey.com polling 73 subjects on how they consume news. Phone interviews were also conducted with five news professionals working in the online news industry. Data suggests that online is continuing to grow as the primary method of news consumption. This data is aligned with previously done surveys. Additionally, the interviews showed a clear pattern that news organizations are catering their content to their user. As behaviors and interest change, these organizations are adapting and innovating the news process.

Extent

14 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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