Publication Date
1-1-2012
Document Type
Dissertation/Thesis
First Advisor
Sharp, Bart
Degree Name
B.A. (Bachelor of Arts)
Legacy Department
Department of Management
Abstract
The University Honors Program has seen low enrollment totals of undergraduate students from the College of Business in the past and wants to improve these numbers. The distribution of a survey to undergraduate College of Business students was created to obtain student feedback on the University Honors Program to be analyzed and interpreted to develop realistic solutions to remedy the situation. Interviews were also conducted with select students who had previous communication with the program. Results showed that students are active in other organizations; they just had difficulty determining the benefits of being in the University Honors Program. Developing marketing materials, informational meetings, and a student referral program are all ways to increase awareness of the program and its benefits to potential students.
Recommended Citation
Stralka, Korrey, "How the University Honors Program Can Better Attract and Retain College of Business Students" (2012). Honors Capstones. 627.
https://huskiecommons.lib.niu.edu/studentengagement-honorscapstones/627
Extent
33 pages
Language
eng
Publisher
Northern Illinois University
Rights Statement
In Copyright
Rights Statement 2
NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.
Media Type
Text
