Publication Date

1-1-1989

Document Type

Dissertation/Thesis

First Advisor

Larson, Charles U.

Department

Department of Communication

Abstract

The advertising of cigarettes has been controversial subject for many years. The purpose of this report has been to provide a somewhat brief examination of cigarette advertising from it's origins to the present day, inclusive of all media. Through research in the field of cigarette advertising, ads and other promotions from the entire period covered were examined, and works regarding government policy and consumer behavior relating to the advertising of cigarettes were examined as well. Although it was not initially planned to be as such, the paper presents an argument for the abolition of all cigarette advertising through evidence about such advertising's effects, the behavior and intentions of cigarette manufacturers in the past as well as the present, and also experiences with similar bans in other countries.

Comments

Includes bibliographical references.

Extent

32 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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