Publication Date
1-1-1989
Document Type
Dissertation/Thesis
First Advisor
Larson, Charles U.
Legacy Department
Department of Communication
Abstract
The advertising of cigarettes has been controversial subject for many years. The purpose of this report has been to provide a somewhat brief examination of cigarette advertising from it's origins to the present day, inclusive of all media. Through research in the field of cigarette advertising, ads and other promotions from the entire period covered were examined, and works regarding government policy and consumer behavior relating to the advertising of cigarettes were examined as well. Although it was not initially planned to be as such, the paper presents an argument for the abolition of all cigarette advertising through evidence about such advertising's effects, the behavior and intentions of cigarette manufacturers in the past as well as the present, and also experiences with similar bans in other countries.
Recommended Citation
Waller, Willard W., "For people who like to smoke (a brief history of cigarette advertising)" (1989). Honors Capstones. 549.
https://huskiecommons.lib.niu.edu/studentengagement-honorscapstones/549
Extent
32 pages
Language
eng
Publisher
Northern Illinois University
Rights Statement
In Copyright
Rights Statement 2
NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.
Media Type
Text
Comments
Includes bibliographical references.