Publication Date
Spring 4-29-2026
Document Type
Student Project
First Advisor
Myung, Eunha
Degree Name
B.S. (Bachelor of Science)
Department
Department of Marketing
Abstract
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Fast fashion drives environmental damage: water pollution, microplastics, and chemical exposure.
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Consumer behavior and systemic barriers reinforce unsustainable practices.
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Circular fashion—reuse, resale, and rental—offers opportunities to reduce waste.
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Success depends on both industry innovation and shifts in consumer habits.
Recommended Citation
Petrova, Gabriela V., "From Waste to Wardrobe: Bridging Consumer Behavior and Circular Fashion for a Sustainable Industry" (2026). Honors Capstones. 1596.
https://huskiecommons.lib.niu.edu/studentengagement-honorscapstones/1596
