Publication Date

Spring 5-5-2024

Document Type

Student Project

First Advisor

Redisi, Jennifer

Degree Name

B.S. (Bachelor of Science)

Department

Department of Marketing

Abstract

This project explores how best to build a knit blanket business with respect to several parameters including market research to determine price point, where to sell the product, with options including Etsy, brick and mortar, larger retail stores, personal website, craft fairs, and pop-up retail locations, and determining the target market and demographics, which will shape the marketing strategy to be used. It shows the ties between the 4 P's of marketing and entrepreneurship. Through surveys and primary research, data was found that allowed for one option for business placement to come out on top. It also allowed for the best type of blanket to sell, at what price point, and how to promote their sale.

Suggested Citation

Ysteboe, G. (2024). Building A Business: A Close-Knit Relationship between Marketing & Entrepreneurship [Honors Capstone]. Northern Illinois University.

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