Patterns of Digitization: A Practical Guide to Digital Transformation

Author ORCID Identifier

Timothy Michaelis:https://orcid.org/0000-0002-7990-8833

Publication Title

Research Technology Management

ISSN

08956308

E-ISSN

43887

Document Type

Article

Abstract

Overview: Digital transformation is reshaping entire segments and industries: communications, retail, and, increasingly, health care, medicine, agriculture, and manufacturing. While a few companies reach front-runner status, most seem to lag. Digital transformation is a top concern of senior leaders worldwide and motivated the development of this study. This article describes the results of the Patterns of Digitization survey designed to assess how companies are implementing digital transformation. The survey covers the various strategies companies employ, the technologies they invest in, and, in particular, the actions they take to overcome the organizational resistance that is common in most large-scale transformations. We highlight important actions all companies are taking to digitally transform their businesses and the differentiated actions of digitally mature organizations. The insights gleaned from the study should help lagging companies understand what is involved in implementing a digital transformation and what they need to do to catch up.

First Page

27

Last Page

35

Publication Date

3-3-2020

DOI

10.1080/08956308.2020.1707003

Keywords

Business model, Change management, Corporate culture, Digital transformation, Innovation management

Department

Department of Management

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