Author ORCID Identifier
Eric J. Michel: https://orcid.org/0000-0002-4306-7489
Publication Title
Journal of Business Strategies
ISSN
0887-2058
Document Type
Article
Abstract
For decades, the strategic management literature has recognized strategic
orientation as an important cultural attribute in the investigation of the link between
organizational culture and firm performance. Using three studies, we develop a survey measure of strategic orientation that is unidimensional, reliable, and predictive of financial performance. Our final study uses a sample of 779 respondents from 20 companies and empirically demonstrates a positive relationship between strategic orientation and firm performance. Our results support the notion that managers should both encourage and support behaviors and execute actions that are consistent with our measure of strategic orientation to create a coherent strategic approach, resulting in improved financial performance.
First Page
81
Last Page
98
Publication Date
2012
DOI
https://doi.org/10.54155/jbs.29.2.81-98
Keywords
Strategic Management, Organizational Culture, Firm Performance
Recommended Citation
Weinzimmer, L., Robin, J., & Michel, E. (2012). The Measurement of Strategic Orientation and Its Efficacy In Predicting Financial Performance. Journal of Business Strategies, 29(2), 81–98. https://doi.org/10.54155/jbs.29.2.81-98
Original Citation
Weinzimmer, L., Robin, J., & Michel, E. (2012). The Measurement of Strategic Orientation and Its Efficacy In Predicting Financial Performance. Journal of Business Strategies, 29(2), 81–98. https://doi.org/10.54155/jbs.29.2.81-98
Fulltext File with Record
1
Department
Department of Management
Rights Statement
This article is distributed using a Creative Commons Attribution-NonCommercial 4.0 license. Copyright remains with the author(s).
Comments
The version of record of this article, first published in the Journal of Business Strategies, is available online at the Publisher’s website: https://doi.org/10.54155/jbs.29.2.81-98