Publication Date

11-19-2022

Document Type

Student Project

First Advisor

Schatteman, Alicia

Degree Name

B.S. (Bachelor of Science)

Department

Center for Nonprofit and NGO Studies

Abstract

The financial sustainability of nonprofits depends highly on volunteerism and funding strategies which got impacted during Coronavirus 2019 (COVID-19) Pandemic. This capstone study explores to what extent nonprofits got affected and evaluates the efforts of Ronald McDonald House Charities of Chicagoland & Northwest Indiana (RMHC-CNI) to improve the provision of support for underprivileged families of critically ill children. The continual efforts to overcome financial hurdles escalated in pandemic. Mixed method research design was used to collect, analyze, and triangulate both quantitative and qualitative research methods in this single study to understand the research problem. Interpretive approach encompassed the complexities of nonprofits and presented a realistic picture. Results indicated that RMHC-CNI’s strategies of innovation, adaptation, and technological advances in fundraising management and tackling shortage of volunteerism added demonstrated value to fundraisers and promoted community engagement. However, future planning is required as disease has escalated and massive shortfall in providing support for families with critically ill children battling serious illnesses has become more challenging. Pandemic has increased the capital costs of living and medical treatment. Through the study of world’s leading nonprofit support, this research portrays the sustainability challenges of nonprofits in critical and evolving situations. Nonprofits serving high needs must plan for future financial viability. Thus, incorporating many community members, encouraging small donations, utilizing recyclables as charity, and strategically introducing innovative tactics would help in overcoming many future challenges. This study would hopefully enhance further research in promoting promising practices of nonprofits and fostering a culture of resilience for sustaining financial health.

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