Publication Date

Spring 4-30-2023

Document Type

Article

First Advisor

Schatteman, Alicia

Degree Name

B.A. (Bachelor of Arts)

Department

Center for Nonprofit and NGO Studies

Abstract

In 2022, Roe v. Wade was overturned by the Supreme Court of the United States. Abortion became a hot topic of debate. Activists turned their attention to the issue with new vigor, and countless nonprofits became involved as well. The purpose of this study serves to explore the influence of political activity pertaining to abortion rights on Planned Parenthood. The aim is to analyze the ways that Planned Parenthood, as a national nonprofit, is affected by changes in the political sphere, which in turn generates activity via abortion activists.

This study will evaluate the extent to which abortion activity in the political sphere influences Planned Parenthood’s support through cross examination. We will look at Planned Parenthood’s history of public support through donations, volunteerism and social media engagement in comparison to dates of major political attention towards abortion rights. Major dates in this field will be determined by increases in news reporting, attention on social media and major legislation. The study seeks to answer: To what extent do changes in political activity related to abortion rights affect engagement and donations to Planned Parenthood?

Upon this methodology, the study reflects on the high increases of involvement and support towards Planned Parenthood during major political events in the abortion realm. Correlations between abortion legislation and media attention demonstrate that these are, in fact, factors in attention to Planned Parenthood. Rage giving and media both contribute to the nonprofit’s success and longevity. The following research reviews the extent of success Planned Parenthood receives from increases in involvement.

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