Date of Award
B.S. (Bachelor of Science)
Center for Nonprofit and NGO Studies
This capstone looks into the ways that mental health organizations had shifted their social media engagement due to the COVID-19 pandemic. More specifically, I wanted to see the extent that mental health nonprofit organizations have changed their outreach on social media during the pandemic. The shifts towards a more online approach would presumably impact nonprofit organizations in general, as they normally do not have a firm plan to manage their social media platforms. The importance of online engagement has also increased since society will rely on it during a long amount of quarantine without physical contact with other people, and they will obtain their news from their frequented websites. This study examined ten mental health organizations and their three potential social media websites to count the amount of posts and the types of content they are publishing before and during the COVID-19 pandemic. After gathering the data on their Facebook, Twitter and Instagram pages, it was found that a majority of the organizations and their social media platforms had changed their outreach in different ways. While most of it can be seen as an overall improvement, mental health organizations should look into the amount and types of content they are posting, along with providing more engagement with their followers.
Le, Vinh P., "The Avenue Towards More Attention: Social Media Usage with Mental Health Organizations During the COVID-19 Pandemic" (2021). Student Capstone Projects. 1.
Northern Illinois University
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