Publication Date

1967

Document Type

Dissertation/Thesis

First Advisor

Howland, Richard H., -1990||Nelson, J. H. (Professor of business)

Degree Name

M.S. (Master of Science)

Legacy Department

Department of Marketing

LCSH

Food industry and trade--United States; Franchises (Retail trade)--United States

Abstract

Statement of the problem. The purpose of this investigation was to identify and evaluate those factors which are influential to short-run profitability for retailers in the food franchise industry. Procedures. One-hundred and twelve franchisees, thirteen franchisors, and three authorities in the field of franchising were selected to receive mail questionnaires concerning factors influential to short-run profitability for retailers in the food franchise industry. The franchisees selected were located within a sixty mile radius of downtown Chicago. Five food franchisees in the city of DeKalb, Illinois, were selected to form a pilot study on which the actual survey was to be based. Conclusions. The factors most influential to short-run profitability for retailers in the food franchise industry are: (1) good reputation of the franchisor, (2) design, layout, and construction aid from the franchisor in selecting the business location, (4) established name of franchisor, (5) standardized products of the franchisor, (6) proven business experience of franchisor, and (7) aid in purchasing special equipment.

Comments

Includes bibliographical references.

Extent

viii, 125 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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