Publication Date

1986

Document Type

Dissertation/Thesis

First Advisor

Walker, Albert, 1920-

Degree Name

M.A. (Master of Arts)

Department

Department of Journalism

LCSH

Communication in management

Abstract

Discussions during a three-year period with some sixty plant managers of a major industrial corporation (in the course of daily business) confirmed the need for a system of "culture checks" being developed prior to the building of the communication strategy for a given plant. The premise for development of such a system is this: every plant culture is different, and each one requires a "unique" strategy. As a result, culture change managers (the ones who understand, and want to develop tailored strategy) must identify and address certain key elements at their respective plant locations. It is, in effect, a culture check which must be carried out by the plant manager and his or her immediate staff group. This study had two purposes, and two outcomes: 1. The development of four modules of Communication Strategy Process (CSP), including illustrated models and concepts (the culture check format); 2. A specific focus on trust as an underlying element of effective communication, including the development of a trust research strategy and survey instrument scale.

Comments

Bibliography: pages [89]-91.

Extent

110 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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