Publication Date

1995

Document Type

Dissertation/Thesis

First Advisor

Fox, Gary

Degree Name

M.A. (Master of Arts)

Legacy Department

School of Art

LCSH

Design; Small business--Management; Graphic arts

Abstract

Designing A Business: A Guide for Design Managers is a guide written for graphic designers who are either starting to manage or managing a design firm or an in-house design department. The guide directs the design manager through the process of business planning by making a correlation between the tasks of business planning and the tasks involved in the creative process used in graphic design. Designing A Business covers topics such as project definition, establishing objectives, mission statements, market research, legal constraints, financial planning, sales strategies, and implementation issues.

Comments

Includes bibliographical references (leaf 90)

Extent

v, 90 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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