An evaluation of sponsorship and ambush marketing at grassroots level sporting events

Author

Jennifer S. Hassrick

Publication Date

2003

Document Type

Dissertation/Thesis

Degree Name

M.S. (Master of Science)

Legacy Department

Department of Kinesiology and Physical Education

LCSH

Sports sponsorship--Public opinion; Sports--Marketing--Public opinion; Sports--Economic aspects--Public opinion

Comments

Includes bibliographical references (pages [80]-84)

Recommended Citation

Hassrick, Jennifer S., "An evaluation of sponsorship and ambush marketing at grassroots level sporting events" (2003). Graduate Research Theses & Dissertations. 1224.
https://huskiecommons.lib.niu.edu/allgraduate-thesesdissertations/1224

Extent

iv, 94 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text