Author ORCID Identifier
Emily McKee: https://orcid.org/0000-0001-5494-4873
Document Type
Article
Publication Title
Culture Agriculture Food and Environment
Abstract
From the vantage point of northern Illinois, this article considers how the availability of organic, heirloom, and other specialty foods through a wider variety of grocery stores and online venues is affecting local food systems. Farmers concerned about these new forms of competition develop coping strategies to woo customers, but many of these strategies demand new skill sets and drain farmers’ time and resources away from the fields. How sustainable are local food systems when small-scale farmers must be not only skilled producers, but marketing gurus, gregarious spokespeople, and public educators as well? More contextually grounded qualitative and mixed-methods research is needed to help local food advocates and farmers understand and ease this entrepreneurial treadmill. [local food systems, direct market agriculture, small-scale farmers, competition, United States].
First Page
65
Last Page
69
DOI
10.1111/cuag.12107
Publication Date
6-1-2018
Recommended Citation
McKee, Emily, "“It's the Amazon World”: Small-Scale Farmers on an Entrepreneurial Treadmill" (2018). Faculty Peer-Reviewed Publications. 1223.
https://huskiecommons.lib.niu.edu/allfaculty-peerpub/1223
Department
Department of Anthropology
ISSN
21539553
Comments
This is the peer reviewed version of the following article: 2018. ‘It’s the Amazon World’: Small-Scale Farmers on an Entrepreneurial Treadmill.” Culture, Agriculture, Food and Environment 40 (1): 65–69., which has been published in final form at https://doi.org/10.1111/cuag.12107. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.