Author ORCID Identifier
M. Courtney Hughes: https://orcid.org/0000-0002-8699-5701
Yihui Tang: https://orcid.org/0000-0002-2469-6917
Shupei Yuan: https://orcid.org/0000-0003-1796-9611
Document Type
Article
Publication Title
Population Health Management
Abstract
Since the beginning of 2020, as the world’s population has dealt with COVID-19 and abrupt changes to the normal status quo, academic scholars are no exception, experiencing radical changes to their teaching modalities (remote versus in-person) and often major interruptions in their research. One month after the initial shift to working remotely in March, we obtained approval from Northern Illinois University’s Institutional Review Board to conduct a brief survey with recently published academic scholars in the fields of public health and marketing to understand their views of how this unprecedented time may affect their work. In examining patterns in the exploratory survey responses received, we identified salient research topics that leading scholars deem important to their field in a post-pandemic world.
DOI
https://doi.org/10.1089/pop.2020.0279
Publication Date
2021
Recommended Citation
Hughes, M. C., Tang, Y., & Yuan, S. (2021). Collaboration between public health and marketing experts as a response to COVID-19. Population Health Management, 24(5), 537-539
Original Citation
Hughes, M. C., Tang, Y., & Yuan, S. (2021). Collaboration between public health and marketing experts as a response to COVID-19. Population Health Management, 24(5), 537-539
Department
School of Health Studies| Department of Marketing| Department of Communication
Included in
Infectious Disease Commons, Marketing Commons, Public Health Commons
