Author

Jaimee Lipps

Publication Date

1-1-2012

Document Type

Dissertation/Thesis

First Advisor

Joung, Hyun-Mee

Degree Name

B.S. (Bachelor of Science)

Department

School of Family, Consumer and Nutrition Sciences

Abstract

The purpose of this study is to purpose a business plan for a handbag and shoe store named Accentera. The business plan is developed based on current market trends and consumer research. A survey questionnaire was developed and completed by 100 women. Findings indicated that they desire a brightly decorated store with affordable, but high quality handbags and shoes that are fashionable in every season. Based on the results of the survey, this business plan is purposed.

Comments

Includes bibliographical references.

Extent

25 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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