B.S. (Bachelor of Science)
School of Family, Consumer and Nutrition Sciences
The purpose of this study is to purpose a business plan for a handbag and shoe store named Accentera. The business plan is developed based on current market trends and consumer research. A survey questionnaire was developed and completed by 100 women. Findings indicated that they desire a brightly decorated store with affordable, but high quality handbags and shoes that are fashionable in every season. Based on the results of the survey, this business plan is purposed.
Lipps, Jaimee, "Accentera business plan" (2012). Honors Capstones. 86.
Northern Illinois University
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