Publication Date
1-1-1994
Document Type
Dissertation/Thesis
First Advisor
Hanna, Nessim
Degree Name
B.S. (Bachelor of Science)
Legacy Department
Department of Marketing
Abstract
This Study seeks to gain insights into the attitudes and perceptions of current New American Theater Patrons. It also seeks to compile a profile of the best customer segment for New American Theater to target. This study has the following objectives in mind: 1. To determine the current audiences perceptions of N.A.T.'s offerings, services, pricing, advertising, and fund-raising. 2. To determine if and where N.A.T. is failing to meet any audience needs or wants. 3. To determine which market segments N .A.T. should target with their offering.
Recommended Citation
Haag, Lisa A., "New American Theater patron survey" (1994). Honors Capstones. 829.
https://huskiecommons.lib.niu.edu/studentengagement-honorscapstones/829
Extent
76 pages, 247 unnumbered pages
Language
eng
Publisher
Northern Illinois University
Rights Statement
In Copyright
Rights Statement 2
NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.
Alt Title
Survey of theater patrons : done for New American Theater, Rockford, Il., May 1994
Media Type
Text
