Author

Lisa A. Haag

Publication Date

1-1-1994

Document Type

Dissertation/Thesis

First Advisor

Hanna, Nessim

Degree Name

B.S. (Bachelor of Science)

Department

Department of Marketing

Abstract

This Study seeks to gain insights into the attitudes and perceptions of current New American Theater Patrons. It also seeks to compile a profile of the best customer segment for New American Theater to target. This study has the following objectives in mind: 1. To determine the current audiences perceptions of N.A.T.'s offerings, services, pricing, advertising, and fund-raising. 2. To determine if and where N.A.T. is failing to meet any audience needs or wants. 3. To determine which market segments N .A.T. should target with their offering.

Extent

76 pages, 247 unnumbered pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Alt Title

Survey of theater patrons : done for New American Theater, Rockford, Il., May 1994

Media Type

Text

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