Publication Date

5-2-2019

Document Type

Other

First Advisor

Vazquez, Laura

Degree Name

B.S. (Bachelor of Science)

Department

Department of Communication

Abstract

In an ever-changing world, it is important to be flexible and adjust to modern technology. Reality Bytes Film Festival had fallen behind in marketing due to a lack of presence on social media. During the Spring semester, students in COMS 493 at Northern Illinois University plan and execute the 3-day film festival, Reality Bytes. Technology has evolved since Reality Bytes original creation in 2001. To become more modern and competitive, Reality Bytes worked to have the largest social media presence that it has ever had in its history. Through use of Facebook, Instagram, and Twitter, Reality Bytes was able to appeal to a larger audience and spark more engagement throughout the community.

Extent

21 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Image||Text

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