Larson, Charles U.
Department of Communication
The purpose of my brochure is to inform students majoring in corporate communications about the latest trends, different areas of specialty and job prospects in the area. I also want to present some of the options I've found available in starting out. In researching my topic, I used the career resources available in Northern's Career Placement Center. I also surveyed professionals in the field over the phone at PR firms and large Chicago-based companies. In doing research, I found that many opportunities exist, yet job availability is tight. This is especially true for the positions in corporations. People in corporate positions usually "stay put" for years, and openings are rare. Corporate cutbacks also contribute to this situation. To work their way into the field, students may have to settle for a low-paying or no paying job to make connections or get their foot in the door. The saying, "It's not what you know, but who you know" definitely applies in this field -- at least in the beginning!
Rose, Janet, "Look at the opportunities in corporate communications" (1988). Honors Capstones. 749.
Northern Illinois University
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