Publication Date

1-1-1987

Document Type

Dissertation/Thesis

First Advisor

Tucker, Charles O.

Degree Name

B.A. (Bachelor of Arts)

Department

Department of Communication

Abstract

As if they did not already have enough to worry about, corporate managers in recent years have been called on to make decisions in an area that is too seldom covered by their experience and training, and area that seems remote from the profit-and-loss picture. Many companies are asking themselves, "How are we being perceived among our various publics? How can we improve our visibility and image? What should that image even be?" ... Call it image advertising or public relations, corporate identity is what every company wants yet so few are willing to work at full time.

Comments

Includes bibliographical references.

Extent

17 pages, 12 pages of plates

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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