Publication Date

1-1-2012

Document Type

Dissertation/Thesis

First Advisor

Sharp, Bart

Degree Name

B.A. (Bachelor of Arts)

Department

Department of Management

Abstract

The University Honors Program has seen low enrollment totals of undergraduate students from the College of Business in the past and wants to improve these numbers. The distribution of a survey to undergraduate College of Business students was created to obtain student feedback on the University Honors Program to be analyzed and interpreted to develop realistic solutions to remedy the situation. Interviews were also conducted with select students who had previous communication with the program. Results showed that students are active in other organizations; they just had difficulty determining the benefits of being in the University Honors Program. Developing marketing materials, informational meetings, and a student referral program are all ways to increase awareness of the program and its benefits to potential students.

Extent

33 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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