B.A. (Bachelor of Arts)
Department of Management
The University Honors Program has seen low enrollment totals of undergraduate students from the College of Business in the past and wants to improve these numbers. The distribution of a survey to undergraduate College of Business students was created to obtain student feedback on the University Honors Program to be analyzed and interpreted to develop realistic solutions to remedy the situation. Interviews were also conducted with select students who had previous communication with the program. Results showed that students are active in other organizations; they just had difficulty determining the benefits of being in the University Honors Program. Developing marketing materials, informational meetings, and a student referral program are all ways to increase awareness of the program and its benefits to potential students.
Stralka, Korrey, "How the University Honors Program Can Better Attract and Retain College of Business Students" (2012). Honors Capstones. 627.
Northern Illinois University
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