Jenny Justis

Publication Date


Document Type


First Advisor

Ridnour, Rick E.

Degree Name

B.S. (Bachelor of Science)

Legacy Department

Department of Marketing


This binder contains a wealth of information for non-for-profit organizations on what fundraising techniques are used and what works. The purpose of this project was to provide an overview of what non-for-profits use to gain funding. This was accomplished through reviewing and summarizing current published academic and trade literature on the matter as well as using first hand interviews ofthose in the DeKalb/Sycamore Community. The emphasis is on two major findings: the first being that relationships are what drive funding and the second that to better understand what works industry specific research needs to be done. This binder is a great start for anyone either first starting to fundraise for non-for-profits or a non-for-profit organization looking to make changes in their current fundraising methods. The project was finished by providing an Executive Summary with recommendations and highlights. Following the Executive Summary is eight sections of articles and their summaries to provide further detail on those specific functions. The last section highlights three local non-for-profits and the fundraising techniques they use as well as advice the interviewees had to offer.


Includes bibliographical references.


11 pages, 64 unnumbered pages




Northern Illinois University

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In Copyright

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NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

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