Author

Kari Maass

Publication Date

1-1-2006

Document Type

Dissertation/Thesis

First Advisor

Byron, Andrew

Department

School of Art

Abstract

Our environment could be saved if the public began to take responsibility for their actions. The purpose of this project was to design a campaign to start a movement towards environmentalism. I researched products that were environmentally safe because they conserved resources like energy and water, or were non-toxic and I researched effective in store marketing techniques. Finally, I designed packaging to go on these products to inform the public about their benefits and set them apart from their competitors. I also designed in store signage to inform the public about other actions they could take. Photographs of the finished product labels and signage are included.

Comments

Includes bibliographical references.

Extent

14 unnumbered pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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