Publication Date

1-1-2012

Document Type

Dissertation/Thesis

First Advisor

Joung, Hyun-Mee

Degree Name

B.S. (Bachelor of Science)

Department

School of Family, Consumer and Nutrition Sciences

Abstract

The purpose of this study is to compare apparel shopping behaviors between fast-fashion consumers and sustainable consumers. A self-administered questionaire was developed to measure apparel purchase decision-making criteria, fashion innovativeness, and impulsiveness. A total of 79 college students completed the survey. The results indicated that there were significant differences in apparel purchase decison-making criteria regarding color, style, quality, and trend between fast-fashion and sustaibale consumers. Findings also showed that while there were differences in fashion-innovativess, no differences were found in impulsiveness between the groups. Based on the findings, suggestions and limitations of the study were discussed.

Comments

Includes bibliographical references.

Extent

20 unnumbered pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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