B.S. (Bachelor of Science)
School of Family, Consumer and Nutrition Sciences
The purpose of this study is to compare apparel shopping behaviors between fast-fashion consumers and sustainable consumers. A self-administered questionaire was developed to measure apparel purchase decision-making criteria, fashion innovativeness, and impulsiveness. A total of 79 college students completed the survey. The results indicated that there were significant differences in apparel purchase decison-making criteria regarding color, style, quality, and trend between fast-fashion and sustaibale consumers. Findings also showed that while there were differences in fashion-innovativess, no differences were found in impulsiveness between the groups. Based on the findings, suggestions and limitations of the study were discussed.
Clanton, Kassandra, "Comparing the apparel shopping behaviors between fast fashion consumers and sustainable consumers" (2012). Honors Capstones. 313.
20 unnumbered pages
Northern Illinois University
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