Author

Brie Zabor

Publication Date

1-1-2002

Document Type

Dissertation/Thesis

First Advisor

Neeley, Lynn

Degree Name

B.S. (Bachelor of Science)

Department

Department of Management

Abstract

My project was to conduct a feasibility study to examine whether or not my idea for a new business was possible. My idea was to open a discount, designer clothing store in DeKalb, Illinois. I began my study by defining and researching how to actually conduct a study and explaining the benefits and features of my products and services. Next I analyzed the industry in which my business would be operating. Third, I defined who my target market was and who my customers would be. Fourth, I conducted a focus group and reported the results. Lastly, I investigated how I would finance this idea and what resources I already possess. After taking all of these factors into consideration, I felt that my business idea was not feasible and that I would need to start this process over again until I found an idea that satisfied all of these conditions.

Extent

38 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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