Author

Jayla Walls

Publication Date

12-2-2020

Document Type

Conference Poster

First Advisor

Gibson, Samantha

Degree Name

B.A. (Bachelor of Arts)

Department

Department of Marketing

Abstract

Big River Hardware is a small business that sells restored antique radio/radio parts and guitar parts. Ben, the owner of Big River Hardware, found it challenging to attract new customers. We created a Kickstarter campaign to bring attention to Big River Hardware, fund his business during COVID-19, and attract new customers.

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Image

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