Publication Date


Document Type


First Advisor

Russo, Nancy L.

Degree Name

B.S. (Bachelor of Science)

Legacy Department

Department of Operations Management and Information Systems


This exploratory study examines issues surrounding the use of Internet portals, which are web sites or services that offer a broad array of resources and services such as e-mail, community forums, news, a search engine, and online shopping. In particular, this paper examines the reasons a person uses a portal, and the features that are commonly perceived to be important to users. The author designed a survey to determine what attracts Internet users to portals and what factors they consider when making portal choices in continuing to use them. Analysis of the research results indicate that most significantly, particular features are in general what initially attract portal use, and satisfaction with performance encourages continued use. These results are important to web site developers for determining what users desire, and to information systems and marketing research for emphasizing theories suggesting what attracts users to web sites. Portal users benefit from the probable improvements to portals made because of research that developers have found to apply to attract and keep users at their sites.


Includes bibliographical references.


17 pages, 5 unnumbered pages




Northern Illinois University

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In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type