Publication Date


Document Type


First Advisor

Lambrecht, Keith W.

Degree Name

B.S. (Bachelor of Science)

Legacy Department

Department of Kinesiology and Physical Education


The focus of my work was to recall various Management, Marketing, Finance, and Sports Management skills I have learned at Northern Illinois University. Beyond merely recalling these skills I utilize them to propose and analyze the requirements for opening a physical fitness center. My work can be divided into two parts, the first one an analysis of the industry and the second, a proposal of a Strategic Business Plan for a specific facility. In the first part I analyzed the Exercise Salon and Health Club industry. For example, the industry's forces, competitive structure, and investment requirements. I looked at the present industry position and also made some speculations about the future. This growing, customer oriented industry has a bright future for someone who is willing to grow and adapt to the environment. In the second part, a Strategic Business Plan was developed. Since this plan is specific for a particular facility a general plan was developed that would then need to be adapted to a site. A strategic Business Plan involves steps such as setting goals and objectives, allocating resources, and creating an organization design. All of these steps require educated decisions to be made on behalf of the owner and management. In preparing this capstone I was able to turn the business and sports theories I have learned into a working model of the requirements for starting my own facility, which is something I aspire to do in the future.


Includes bibliographical references.


31 pages, 5 unnumbered pages




Northern Illinois University

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