Publication Date


Document Type

Student Project

First Advisor

Wiemer, Katja

Degree Name

B.S. (Bachelor of Science)


Department of Psychology


Color and its relation to flavor, is a complex cognitive phenomenon that researchers today are still trying to decipher. The present literature review is an examination of the history of color, process of color perception, the effects of additional factors such as saturation, the exploration of senses that may potentially contribute to perception itself, and the different modern theories suggested. The purpose of this project was to review, revise, and narrow down which theories can be deemed as accurate in terms of the amount of support addressed by modern literature. While a clear-cut answer was not concluded, three potential theories were found to be heavily suggested by research. This literature reviews overall end goal is to be a convenient research tool that appeals to all demographics in terms of academics.