Author

Mary E. Bush

Publication Date

1-1-1985

Document Type

Dissertation/Thesis

Department

Department of Communication

Abstract

This paper will analyze the marketing efforts of two giant companies in the disposable diaper market. It is my intention to provide the reader of this paper with a background of these two companies, their marketing strategies, their market share, their product differentiations, and their past advertising strategies and messages. I will provide this information to show the reader how the disposable diaper market has flourished since its beginning 24 years ago and how changes in the actual diaper products made this market rise so quickly to a profitable success, especially for Proctor & Gamble and Kimberly-Clark.

Comments

Includes bibliographical references.

Extent

19 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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