Publication Date


Document Type


First Advisor

Russo, Nancy L.

Degree Name

B.S. (Bachelor of Science)

Legacy Department

Department of Operations Management and Information Systems


This analysis identifies the factors to consider when contemplating the decision to put a small business online. This includes identifying the steps involved in the process, including building the website, designing the website, and maintaining the website. Other factors, such as cost, competition, advertising, and the Internet economy are also considered. Combed throughout the analysis are results of an investigation of small businesses and their online ventures. Results indicate that, with the advances in technology and available Internet services, small businesses readily have all the necessary tools to create an online presence. Many businesses have profited from these tools. However, consumer buying patterns or lack of need still discourage many small businesses from competing in the online market. With research and field studies, this analysis explores the extensive elements involved with small businesses and the Internet marketplace.


Includes bibliographical references.


33 pages




Northern Illinois University

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In Copyright

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NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type