Russo, Nancy L.
B.S. (Bachelor of Science)
Department of Operations Management and Information Systems
This analysis identifies the factors to consider when contemplating the decision to put a small business online. This includes identifying the steps involved in the process, including building the website, designing the website, and maintaining the website. Other factors, such as cost, competition, advertising, and the Internet economy are also considered. Combed throughout the analysis are results of an investigation of small businesses and their online ventures. Results indicate that, with the advances in technology and available Internet services, small businesses readily have all the necessary tools to create an online presence. Many businesses have profited from these tools. However, consumer buying patterns or lack of need still discourage many small businesses from competing in the online market. With research and field studies, this analysis explores the extensive elements involved with small businesses and the Internet marketplace.
Tithof, Jason M., "Small businesses online : an in-depth analysis" (2003). Honors Capstones. 1021.
Northern Illinois University
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