Publication Date

Spring 4-25-2022

Document Type

Student Project

First Advisor

Schatteman, Alicia

Degree Name

B.A. (Bachelor of Arts)


Center for Nonprofit and NGO Studies


The purpose of this study is to explore the varying experiences of involved Northern Illinois University Undergraduate Latino students and their engagement with their Student Government Association. This study attempts to analyze the research question, to what extent are involved undergraduate Latino students aware of the Student Government Association (SGA), and what is their past and current level of engagement with the organization? The goal is to analyze the current levels of understanding and engagement, understand breakthroughs in marketing, determine areas of opportunities and threats to involvement, and to determine the best course of action for future administrations to provide better outreach and engagement. Through the usage of a simple survey and two focus groups of five students, the findings indicate personal relationships and personalized engagement are encouraging factors in the studied students understanding, engagement, and interactions with the SGA, whereas lack of diversity, knowledge, and flexible schedules serve as blockades for further progress.