Publication Date


Document Type


First Advisor

Novak, Ralph S.||Green, Gerald G.

Degree Name

M.S. (Master of Science)

Legacy Department

Department of Business Administration


Insurance; Automobile; Insurance; Property


The purpose of this study is to determine the climate of acceptance of group automobile and homeowners Insurance for employee groups at a discount as a new fringe benefit. The cost of auto insurance and homeowners insur­ance has risen rapidly in the last decade. The study will try to determine the attitude of those organizations or parties who already participate in the group discount distribution of life and hospitalization insurance as a fringe benefit of employment. Those organizations or parties would be large employers, state insurance departments, insurance companies, labor unions, trade associations, and consumers. In addition to examination of books, periodicals, and newspapers, the study utilized an individual mail questionnaire sent to each group of the likely participants of the group insurance concept. The surveys disclosed a low level of acceptance or no acceptance of the group insurance concept by the participants. The organization surveys not only produced information regarding the extent of interest and activity in the group insurance concept, but also produced opinions on the impediments to the concept from the perspective of each group surveyed. The questionnaire surveys reflected attitudes of apprehension and a re­luctance to furnish information. Of greater importance is the finding of the surveys that the climate of acceptance of group automobile and homeown­ers insurance as a fringe benefit of employment is lower among the likely participants than is being reported in periodicals and newspapers. Contrary to the information appearing in periodicals, the study has found the extent of demand and the willingness and permission to supply at such a low level of acceptance that its development as a fringe benefit of employment is not anticipated at the present time.


Includes bibliographical references.||Pagination skips number 58.


ii, 82 pages




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