Publication Date

2014

Document Type

Dissertation/Thesis

First Advisor

Gunkel, David J.

Degree Name

M.A. (Master of Arts)

Legacy Department

Department of Communication

LCSH

Internet marketing; Social media--Marketing; Branding (Marketing); Career development; Communication; Web studies

Abstract

This production thesis explores the process of creating a website designed to provide public speaking and personal development articles for online readers. I discuss the 21st century expectation of managing one's online presence and then leverage that presence online through the creation of a personal website designed to display one's knowledge, expertise and career highlights. After describing these 21st century expectations, I then apply the uses and gratifications theory and discuss how web users employ personal websites to enhance knowledge and social interactions. Finally, I describe the process of creating my own personal brand online and use measurable statistics through Weebly Analytics and Twitter to measure content distribution and engagement.

Comments

Advisors: David J. Gunkel.||Committee members: Richard Holt; Joseph Scudder.

Extent

22 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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