Gunkel, David J.
M.A. (Master of Arts)
Department of Communication
Internet marketing; Social media--Marketing; Branding (Marketing); Career development; Communication; Web studies
This production thesis explores the process of creating a website designed to provide public speaking and personal development articles for online readers. I discuss the 21st century expectation of managing one's online presence and then leverage that presence online through the creation of a personal website designed to display one's knowledge, expertise and career highlights. After describing these 21st century expectations, I then apply the uses and gratifications theory and discuss how web users employ personal websites to enhance knowledge and social interactions. Finally, I describe the process of creating my own personal brand online and use measurable statistics through Weebly Analytics and Twitter to measure content distribution and engagement.
Panicker, Jomin G., "www.speaktips.com : a website designed to provide public speaking articles through Weebly's content management system for the purpose of building a personal brand online" (2014). Graduate Research Theses & Dissertations. 6756.
Northern Illinois University
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