Publication Date

1962

Document Type

Dissertation/Thesis

First Advisor

Nelson, J. H.

Degree Name

M.S. (Master of Science)

Legacy Department

Department of Education and Administrative Services

LCSH

Clock and watch makers; Sales promotion; Selling

Abstract

THE PROBLEM -- (1) To determine prevailing sales promotion activities of which manufactures; (2) To ascertain the relative importance of these sales promotion activities; (3) To indicate some common denominators of sales promotion activities which might tend to better integrate both the mutually cooperative and the individual efforts of the manufacturer, the wholesalers, and the retailers. MAJOR CONCLUSIONS -- (1) Only one retailer indicated that the manufacturer's sales promotion policies were unimportant. (2) Television commercials were inadequate for the needs of a number of wholesalers and retailers. (3) Advertising and Collateral Materials were ranked the highest by all three groups. (4) Manufacturer's watch display cases did not meet distributers needs. (5) There was considerable differentiation in the ranking of policies by retailers.

Comments

Includes bibliographical references (leaf 57)

Extent

vi, 57 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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