Walker, Albert, 1920-
M.A. (Master of Arts)
Department of Journalism
Newsletters--Case studies; Communication in organizations--Case studies
This case study evolved from a public relations proposal submitted to the In-Plant Printing Management Association, where communication, or the lack of it, had become a recognized problem. The research centered on this organization's major publication, a newsletter called Bits & Pieces, for which neither an appropriate role nor a set of objectives had been previously determined. In addition to a general review of the newsletter medium and its use in other organizations, the process of investigation included an analysis of conditions within this trade association that had weakened its identity and reduced the credibility of its management. The research procedures combined an examination of available data with a readership survey. Although survey findings were not statistically significant, enough data were obtained to provide a profile of reader attitudes regarding newsletter content, tone, and format. The conclusions of the study included a clarification of the newsletter's relationship to the association's goals and an identification of organizational characteristics that enhance or detract from the publication's ability to be effective. The role of the publication was specifically defined, with particular emphasis on the need for candor, and the selection of material that is useful and interesting to readers. Three objectives, designed to reduce conflict within the association, improve communication, and encourage professionalism, were suggested for the publication. A set of recommendations covering production and design alternatives was also obtained from the research.
Sedor, Paula, "The role of the newsletter in organizational communications : a case study of a trade association publication" (1980). Graduate Research Theses & Dissertations. 6266.
vi, 70 pages
Northern Illinois University
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