Author

Paula Sedor

Publication Date

1980

Document Type

Dissertation/Thesis

First Advisor

Walker, Albert, 1920-

Degree Name

M.A. (Master of Arts)

Department

Department of Journalism

LCSH

Newsletters--Case studies||Communication in organizations--Case studies

Abstract

This case study evolved from a public relations proposal submitted to the In-Plant Printing Management Association, where communication, or the lack of it, had become a recognized problem. The research centered on this organization's major publication, a newsletter called Bits & Pieces, for which neither an appropriate role nor a set of objectives had been previously determined. In addition to a general review of the newsletter medium and its use in other organizations, the process of investigation included an analysis of conditions within this trade association that had weakened its identity and reduced the credibility of its management. The research procedures combined an examination of available data with a readership survey. Although survey findings were not statistically significant, enough data were obtained to provide a profile of reader attitudes regarding newsletter content, tone, and format. The conclusions of the study included a clarification of the newsletter's relationship to the association's goals and an identification of organizational characteristics that enhance or detract from the publication's ability to be effective. The role of the publication was specifically defined, with particular emphasis on the need for candor, and the selection of material that is useful and interesting to readers. Three objectives, designed to reduce conflict within the association, improve communication, and encourage professionalism, were suggested for the publication. A set of recommendations covering production and design alternatives was also obtained from the research.

Comments

Includes bibliographical references.||Includes copy of: Bits & pieces, In-Plant Printing Management Association, volume xv, number 10, November 1979.

Extent

vi, 70 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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