Publication Date

1971

Document Type

Dissertation/Thesis

First Advisor

Nelson, J. H. (Professor of business)||Hendrickson, William J.

Degree Name

M.S. (Master of Science)

Department

Department of Marketing

LCSH

Chemicals--Marketing||Alkali industry and trade

Abstract

Introductory Statement Company X is a major U. S. alkali chemical producer. Increasing production costs and inefficient plants have significantly reduced the profitability of this producer's alkali plants. Company X presently has a Midwest alkali plant which was constructed in 1897 and has extraordinarily high production costs. The plant's age, coupled with the area's wage-inflated labor market, yields a net profit for the corporation which is unsatisfactory. As a result, Company X has decided to phase out this unprofitable producing location. The focus of this study will be upon Company X's ability to be a competitive supplier of alkalies in the Midwest and the current and future Midwest market potential for alkali chemicals. The Problem The purpose of this investigation is to determine the feasibility of marketing alkali chemicals in the Midwest with implications for the potential Midwest market of these chemicals. Specifically, this study is concerned with the following problems: 1. To determine the present physical market for alkali chemicals in the Midwest. 2. To determine the consumer market of alkali chemicals in the Midwest. 3. To determine warehousing suitability for alkali chemicals, in the Midwest.

Comments

Includes bibliographical references.||Includes map.

Extent

vi, 80 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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