Nelson, J. H. (Professor of business)||Hendrickson, William J.
M.S. (Master of Science)
Department of Marketing
Chemicals--Marketing; Alkali industry and trade
Introductory Statement Company X is a major U. S. alkali chemical producer. Increasing production costs and inefficient plants have significantly reduced the profitability of this producer's alkali plants. Company X presently has a Midwest alkali plant which was constructed in 1897 and has extraordinarily high production costs. The plant's age, coupled with the area's wage-inflated labor market, yields a net profit for the corporation which is unsatisfactory. As a result, Company X has decided to phase out this unprofitable producing location. The focus of this study will be upon Company X's ability to be a competitive supplier of alkalies in the Midwest and the current and future Midwest market potential for alkali chemicals. The Problem The purpose of this investigation is to determine the feasibility of marketing alkali chemicals in the Midwest with implications for the potential Midwest market of these chemicals. Specifically, this study is concerned with the following problems: 1. To determine the present physical market for alkali chemicals in the Midwest. 2. To determine the consumer market of alkali chemicals in the Midwest. 3. To determine warehousing suitability for alkali chemicals, in the Midwest.
Cross, Robert A.F., "The marketing of alkali chemicals" (1971). Graduate Research Theses & Dissertations. 6000.
vi, 80 pages
Northern Illinois University
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Includes bibliographical references.||Includes map.