Kummerfeldt, Irvan J.
M.A. (Master of Arts)
Department of Journalism
Entertainment facility management is an emerging profession and relatively little research has been conducted in the field. In particular, data are lacking on the public relations and media relations of entertainment facilities. The purpose of this study was to investigate the public relations and media relations of mass entertainment facilities in Illinois. A descriptive and attitudinal survey of all publicly-owned mass entertainment facility managers in Illinois was taken. A mail survey was sent with a subsequent reminder postcard and a second mailing of the survey. The response rate was 58 percent. About one-third of the facility manager's work time is spent in public relations activities. According to the managers, the goals of their public relations programs are to create a positive image and increase awareness of the facility and to gain support for the facility and programs. Managers primarily work on public affairs and promotional activities, whereas the public relations staff of the facility does the advertising and publicity. Media relations of the facility managers were shown to be favorable by the results of this survey. All managers viewed their relationship with the media as friendly and felt the media had a positive attitude toward their facility. Most respondents had a positive perception of the accuracy, fairness, quality and thoroughness of news coverage about their facility.
Hamilton-White, Lisa, "Public relations and media relations of publicly-owned mass entertainment facilities in Illinois" (1986). Graduate Research Theses & Dissertations. 4590.
vii, 92 pages
Northern Illinois University
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