Novak, Ralph S.||Hackamack, Lawrence C. (Lawrence Carroll), 1921-
M.S. (Master of Science)
Department of Business
Industrial management; Small business--Management; Telephone
New developments in long-range planning methods as applied to the communications field are still in the offing, basically, while a generally informal awareness exists that long-range planning is made up of more then planning activities, the allied relationships are net clearly established. The planning techniques of forecasting, budgeting, selecting goals and supervising are vaguely and remotely often removed from the people engaged in planning. The need to plan better has been brought about by the impact resulting from the apparently insatiable demand by the subscriber for additional service offerings, for coordination, reduction of costs, and better use of facilities. Both large and small telephone companies employ planning techniques; however, special emphasis is given planning by the larger utilities serving the congested metropolitan areas. In this era it is not a question of whether or not long-range planning principals can be applied. The nature of the industry coupled with economic and political atmosphere make long-range planning mandatory to insure company survival. Data for the study was compiled from personal interviews, telephone interviews, and selected materials. Field trips made it possible to observe techniques currently being used as well as the results of their applications.
Conrad, David R., "Long-range planning methods as applied to a small-sized telephone company" (1966). Graduate Research Theses & Dissertations. 3827.
58 pages, 13 unnumbered pages
Northern Illinois University
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