Publication Date

1986

Document Type

Dissertation/Thesis

First Advisor

Kummerfeldt, Irvan J.

Degree Name

M.A. (Master of Arts)

Department

Department of Journalism

LCSH

William Rainey Harper College||Referendum--Illinois||Universities and colleges--Public relations--Illinois--Palatine||Universities and colleges--Illinois--Palatine--Finance

Abstract

The topic investigated in this study is the organization and strategy for conducting a successful tax rate increase referendum campaign with emphasis on the importance of a strong public relations program. The topic was selected because there is a great need for local tax support of public community colleges as competition increases for state funding for all levels of education and as tuition costs escalate to the extent that an opportunity for higher education may become an economic impossibility for many members of society. The strategies outlined in this study are designed primarily for conducting referenda campaigns in community colleges. However, many of the public relations and campaign activities described have application for any school system or organization dependent on appealing to local voters to increase tax support for operation of educational programs or activities. A survey of the literature regarding community college funding produces numerous books, articles, and speeches documenting the need for additional local tax funding. However, there is clearly a lack of information in the literature regarding how to plan and implement a successful tax rate increase campaign to produce the necessary local tax revenue to meet that funding need. This study contains an analysis of an unsuccessful referendum, as well as organizational charts, time lines, and public relations activities which have resulted in successful tax increase referenda.

Comments

Bibliography: pages [95]-98.

Extent

v, 145 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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