Clark, April K.
M.A. (Master of Arts)
Department of Political Science
No study to date has conducted a field experiment to test the mobilization effect of social pressure on registered inactive voters. This study advances the growing body of scholarly research that examines the influence of appeals on registrants with varying propensities to vote by empirically testing the effect of social pressure on non-voters. Since, arguably, no other incentives have encouraged these non-voters to cast a ballot, we can estimate the value that social pressure has on encouraging voting behavior. In addition, we can gain a better understanding of which social pressure strategy is successful for encouraging registered non-voters to become engaged in the electoral process. This research provides the most promise in terms of remedial policies or, more narrowly, winning electoral strategies. I present results from a field experiment conducted during the 2016 Presidential Primary Election in Illinois. A sample of 1,000 non-voters was randomly selected and assigned to five equal groups of 200 representing the control group and the four treatment groups. Through my analysis I found evidence that social pressure treatments increase turnout among non-voters.
Sweeney, Michael, "Getting out the vote : studying the influence of social pressure on registered non-voters" (2017). Graduate Research Theses & Dissertations. 3291.
Northern Illinois University
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