Publication Date

1991

Document Type

Dissertation/Thesis

First Advisor

Chown, Jeffrey

Degree Name

M.A. (Master of Arts)

Department

Department of Communication Studies

LCSH

Mass media and business||Communication in management||Television in publicity

Abstract

Within the past two decades, a communication industry has developed that utilizes broadcast and film theory in an organizational environment. While corporate television might seem to imitate traditional mass media techniques, it functions under unique conditions. As a pipeline from the upper managerial hierarchy who support it financially, video programs in a business environment share many traits found in propaganda. This thesis examines the defining features of corporate television, such as its captive audience, the manager/client who solicits a video program, and the organizational culture that can be sustained or altered through the television medium. This thesis also probes the relevance of traditional mass media and organizational theorists to the study of corporate television. Finally, the results of a survey of corporate television creators provide insight into the attitudes of the people employed in this industry.

Comments

Includes bibliographical references (pages [175]-178)

Extent

197 pages

Language

eng

Publisher

Northern Illinois University

Rights Statement

In Copyright

Rights Statement 2

NIU theses are protected by copyright. They may be viewed from Huskie Commons for any purpose, but reproduction or distribution in any format is prohibited without the written permission of the authors.

Media Type

Text

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