Walker, Albert, 1920-
M.A. (Master of Arts)
Department of Journalism
Universities and colleges--United States--Alumni and alumnae; Universities and colleges--Public relations--United States; American newspapers
An editorial policy is important to maintain publication consistency and to serve as a measure of goals achievement. Many alumni newspapers have no written editorial policy. This thesis provides the basis for establishing an editorial policy for alumni newspapers. A content analysis was performed on several alumni newspapers from five universities. This analysis revealed trends in alumni newspaper content and served as a base of further comparison. The editors of these alumni newspapers ranked content categories in priorities as goals for their publication. These editorial policy content rankings were statistically compared for significant differences with their respective content analysis results. The content of the alumni newspapers from these five universities was then statistically compared for significant differences with the content of the Northern Illinois University (NIU) Alumni News, which has no written editorial policy. Input from administrators involved with publishing the NIU Alumni News regarding their functions and the goals of the alumni newspaper in helping them achieve their functions contributed to a suggested editorial policy for alumni newspapers. This study revealed significant characteristics of alumni newspaper content and editorial policies. Conclusions include a suggested editorial policy for alumni newspapers.
Kelly, Mary Kay, "Content analysis of selected alumni newspapers: editorial policy" (1979). Graduate Research Theses & Dissertations. 1942.
Northern Illinois University
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