Document Type
Article
Media Type
Text
Abstract
This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. The authors present an assignment based on B. S. Bloom’s (1956) revised taxonomy that educators can employ when incorporating reality programming into their courses. They then provide data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.
DOI
10.1080/08832323.2015.1014456
Publication Date
1-1-2015
Recommended Citation
Rosenbaum, Mark S.; Otalora, Mauricio Losada; and Ramírez, Germán Contreras, "Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula with Reality Television" (2015). Faculty Peer-Reviewed Publications. 952.
https://huskiecommons.lib.niu.edu/allfaculty-peerpub/952
Department
Department of Marketing
Language
eng
Rights Statement
In Copyright
