Document Type

Article

Media Type

Text

Abstract

This research provides business educators who teach retailing and services courses with an innovative way to encourage students to engage in problem-based learning solving by incorporating reality television into their curricula. The authors explore the reality television genre from several theoretical perspectives to lend support to the conclusion that reality programs easily captivate their audiences by stimulating self-involvement. The authors present an assignment based on B. S. Bloom’s (1956) revised taxonomy that educators can employ when incorporating reality programming into their courses. They then provide data to demonstrate direct and indirect measures of learning outcomes associated with reality programming in business curricula.

DOI

10.1080/08832323.2015.1014456

Publication Date

1-1-2015

Department

Department of Marketing

Language

eng

Rights Statement

In Copyright

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