Authors

Yihui Tang

Document Type

Book Chapter

Publication Date

1-1-2013

Comments

American Marketing Association has copyright and the authors can use it for teaching and research. Attached are page 1 and 2.

Original Citation

Tang, Elina (2013), “Situation Analysis”, in American Marketing Association Professional Certified Marketing Master, textbook for the American Marketing Association Professional Certified Marketer Certificate.

Legacy Department

Department of Marketing

Language

eng

Publisher

American Marketing Association

Rights Statement

In Copyright - Educational Use Permitted

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