Document Type
Book Chapter
Publication Date
1-1-2013
Recommended Citation
Tang, Elina (2013), “Situation Analysis”, in American Marketing Association Professional Certified Marketing Master, textbook for the American Marketing Association Professional Certified Marketer Certificate.
Original Citation
Tang, Elina (2013), “Situation Analysis”, in American Marketing Association Professional Certified Marketing Master, textbook for the American Marketing Association Professional Certified Marketer Certificate.
Department
Department of Marketing
Legacy Department
Department of Marketing
Language
eng
Publisher
American Marketing Association
Rights Statement
In Copyright - Educational Use Permitted
COinS
Comments
American Marketing Association has copyright and the authors can use it for teaching and research. Attached are page 1 and 2.